The Information Commissioner’s Office (ICO) has launched a new service for UK organisations looking to use personal data in new and innovative ways.

As part of their commitment to helping organisations innovate and grow, the ICO is trialling a new Innovation Advice Service. This service is designed to answer specific questions related to General Data Protection Regulation (GDPR).

The service is aimed at organisations planning to use the personal data of people living in the UK to drive a new or innovative product, service, or business model that is not currently live.

The service is open to organisations of any size and in any sector.

You can ask questions at any stage of planning, designing or developing your project. However, the ICO may prioritise questions where their response has the greatest potential to influence your thinking and planning, or where it could be helpful to lots of other organisations.

Your question must be about specific aspects of your new or innovative use of data and vague or generic questions won’t be accepted. Please head to the ICO website to find out more about the new service.



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